About Performance Laws
The Geometry of Performance
Performance isn’t a finish line. It isn’t a formula.
It’s a rhythm. A field. A way of being that can be stabilized in every moment.
At Performance Laws, we don’t just help you work harder.
We help you discover the other ways — the overlooked pathways, the timing you can trust, and the natural gifts you already carry.
Why We Exist
Every person, team, and organization holds more possibility than they realize.
Yet most systems push harder in a single direction, blind to the crossroads along the way.
Our work is to translate blind spots into options.
To remind you that life doesn’t only move in straight lines — it moves in cycles, rhythms, and waves.
To create conditions where you can move with those rhythms, not against them.
The Human Lens
Performance Laws was founded by Alexandra Laws, a Manifesting Generator with a natural gift for pattern recognition and a deep respect for timing.
Some of the most transformative insights arrive not from effort, but from ease — what comes naturally is often what changes everything.
People see in Alexandra Laws a guide, a translator of possibility. The gift is not “being the savior,” but filtering those projections and offering the paths that truly align.
Every decision is made by honoring the wave, waiting for clarity before action. This rhythm is woven into the work itself.
At every intersection, there is more than one way forward. Our mission is to help you see them.
What This Means for You
If you are an organization, we bring coherence to your teams, showing new circuits of connection.
If you are an athlete, we show you how to break through fatigue by attuning to flow.
If you are an individual, we help you discover the effortless gifts you’ve been overlooking, and return them to center stage.
Performance Laws is not about making you into someone else.
It is about holding a mirror so you can remember the highest expression of yourself — and stabilize it, daily.
Our Invitation
Performance is not linear. It is recursive.
When you learn to honor your rhythm, to recognize your natural genius, and to see the crossroads as opportunities, you will discover that your greatest potential is not ahead of you — it is already within you.
Performance Laws.
See more possibility. Stabilize your field.
Meet The Founder
Alexandra Laws
Human Performance Coach, Speaker, Athlete
Alex is a successful Human Performance Coach with a background and qualifications in Exercise Kinesiology, Sports Science, Neuro Muscular Therapy, Yoga teacher training and Strength Conditioning. She has a proven track record and over 27 years experience working with top level athletes to help them achieve World Records, World Titles, Wimbledon Championships, French Open Championships, Olympic Medallists’, X Games Medallists’ and National titles.
Alex now translates this expertise to the demanding results focused corporate sector where she partners with forward thinking business’s to support teams and individuals to attain corporate and personal goals.
A former professional Triathlete who represented Australia four times, Alex competed in the Commonwealth Games and won four World Championship medals. To achieve success at this level, it has been critical for Alex to strive for peak fitness and performance through mastering an in depth understanding of all elements that are required for optimal human performance. Developing this expertise ensures Alex has firsthand knowledge of identifying gaps in performance routines which hold people back from achieving their best. Through her Corporate Zero Gravity Program©, Alex successfully coaches leaders to transform individual performance which cultivates more coherent teams and improves company culture.
Alex’s extensive experience achieving outstanding outcomes as both an athlete and coach combined with her success delivering results orientated corporate programs ensures she has the capabilities, energy and mindset to tailor real life results in the competitive business world. After relocating back to her native Australia from the USA Alex has worked with a number of business’s and individuals where applying her unique skills and experience has enabled clients to translate the impact of enhanced biometrics to improve performance.
What sets Alex apart is her dedication as a health and wellbeing partner who understands human performance and the criticality of business investment to support health, safety and wellbeing.
Professional Triathlete
Inducted into the South Australian
Triathlon Hall of Fame 2018
Competed in 1990 Commonwealth Games in Triathlon
Competed in 3 World Championships representing Australia 1991-1994
Won 4 World Championship Medals (3 Gold, 1 Silver)
Australian Junior Triathlete of the Year 1991
South Australian Triathlete of the Year 1991
Recipient of Sports Australia Award State Bank Sports Award for Triathlon
Australia Day Medal for Swimming
Alexandra Laws
High Performance Coach
for Athletes and Executives,
Speaker and Educator
SPEAKING
Alex 's speaking topics are
High Performance & Leadership
- The New Athlete: Why Leaders Need to Train Like Champions
- Energy Is the New Currency: Managing Performance, Not Time
- The Recovery Advantage: Why Rest Is Your Ultimate Performance Tool
Biometrics & Human Potential
- From Data to Decisions: Turning Biometrics Into a Performance Edge
- The Human Upgrade: Designing Workplaces for Peak, Purpose & Play
- The Geometry of Performance: Finding Flow in Complexity
HR & Culture
- The Coaching Revolution: Why HR Practitioners Are the New High-Performance Coaches
- Culture as a Performance System, Not a Perk
Resilience & Future of Work
- The Resilience Blueprint: Building Capacity in an Age of Overload
- Leading in the Longevity Era: Thriving Beyond Burnout
Media And Podcast
Publications
Core Training with Rob Dyrdek
Muscle And Fitness Jan 1, 2011
Power Paddling, Dry Land Conditioning
Surfer Magazine USA, Australia, Japan, France Jan 1, 1999
Danny Way Interview for Great Wall of China Jump
Muscle And Fitness Jan 1, 2011
Danny Way Interview for Great Wall of China Jump
Muscle And Fitness Jan 1, 2011
Dig Deep, Pain Free Guide to Padling
Surfer Magazine USA, Australia, Japan, France Jan 1, 1999
Swim Technique
Triathlete Magazine USA May 1, 1993
7 Things Leaders Can Learn from Elite Athletes, Sept 16, 2019
Core Training with Rob Dyrdek
Muscle And Fitness Jan 1, 2011
Danny Way Interview for Great Wall of China Jump
Rolling Stone Mar, 2008
Dig Deep, Pain Free Guide to Padling
Surfer Magazine USA, Australia, Japan, France Jan , 1999
Training Paul Rodriguez
ESPN Magazine March, 2012
Power Paddling, Dry Land Conditioning
Surfer Magazine USA, Australia, Japan, France Sept, 1999
Cross Training Article
Tennis Training Website April 1997
Swim Technique
Triathlete Magazine USA May 1, 1993
Our team of specialists are committed to delivering customised solutions that boost productivity, well-being, health and safety, as well as overall business success.