About Alexandra Laws & Performance Laws
THE ARCHITECT BEHIND THE SYSTEM
Alexandra Laws is a Human Performance Architect with over 30 years of experience operating at the intersection of elite sport, embodied intelligence, biometrics, and human evolution.
Her work spans continents, world championships, Olympic environments, high-pressure corporate teams, and the pioneers of action sports who reshaped what was thought humanly possible. Across every arena, she witnessed the same truth:
Performance isn’t created through effort. It’s created through systems.
Effort is a moment. Architecture is a legacy.
A CAREER BUILT ON THE EDGE OF HUMAN POTENTIAL
Alex’s journey began in elite sport—coaching athletes, testing boundaries, and rebuilding bodies and minds under extreme pressure. From world champion triathletes to action-sport innovators like Danny Way and global media forces like Rob Dyrdek, Alex helped high performers build the internal architecture needed to sustain extraordinary output.
She learned early that greatness is not a mindset. It’s:
the regulation of the nervous system,
the rhythm of recovery,
the intelligence of physiology,
and the structure beneath decision-making.
Alex has worked across:
World-class athletes and high-performance teams
Corporate executives and leadership groups
Government and organisational wellbeing initiatives
Youth development, community sport, and emerging talent
Global companies wanting to reduce burnout and increase clarity and resilience
Every environment revealed the same truth: humans don’t burn out from work—they burn out from dysregulation.
THE PERFORMANCE LAWS PHILOSOPHY
Performance Laws emerged from decades of observation, data, and human study, distilled into a singular mission:
To build durable humans.
We do this by integrating:
Biometrics & HRV
Sleep optimisation & circadian design
Nervous system recalibration
Breathwork & neuro-regulation
Recovery architecture
Somatic and embodied intelligence
High-performance sport science
The goal is simple: create humans who can hold more power with less cost
ALEXANDRA’S APPROACH
Alex is known for:a calm, grounded presence,uncompromising precision,deep listening,and the ability to see patterns others miss.
She blends:neuroscience, physiology, breath mechanics, Jungian principles, sacred geometry,and 30 years of high-performance coaching.
To Alex, performance is not a grind. It’s a geometry—a field that can be stabilised.
Her work is not inspirational. It’s transformational.
Not motivational. Structural.
Not hype. Embodiment
THE GEOMETRY OF PERFORMANCE
The signature framework behind Performance Laws, built over decades of research and application.
This multidimensional model integrates:
Sleep - Recovery - Energetics - Breath - Rhythm - Brain states - Movement - Mindfulness - Physical + emotional capacity
It is the blueprint for sustainable high performance.
THE PUBLIC PURPOSE
Alex’s highest calling is to translate wisdom, science, and the inner architecture of performance into structures that last.
Her work is rooted in: refinement, embodiment, rhythm, stability,and the long arc of mastery.
Her purpose is to build systems, methodologies, and legacies that elevate human potential for decades to come.
Performance Laws isn’t a brand.
It’s a lineage.
WHO ALEX WORKS WITH
Alex partners with:
Leaders and executives
Elite athletes and youth talent
High-performing teams
Organisations seeking resilience and wellbeing
Individuals navigating burnout, high demand, or life transitions
Her work delivers clarity, capacity, resilience and long-term performance in environments where pressure is the norm.
THE INVITATION
If you’re ready to operate at a higher level—without sacrificing health, clarity, or longevity—this work is for you.
Founder • Human Performance Architect • World Champion
Alexandra Laws brings three decades of high-performance experience across elite sport and executive leadership. Her work bridges physiology, neuroscience, and embodied intelligence to engineer systems that create long-term, sustainable output.
Rather than focusing on effort alone, Alex maps the patterns, rhythms, and biological signatures that influence performance. She draws on disciplines including Exercise Kinesiology, Neuromuscular Therapy, Sports Science, and somatic practices to create integrated frameworks that elevate clarity, capacity, and resilience.
Her signature skill is identifying the subtle constraints—energetic, behavioural, or physiological—that limit potential, then designing systems that restore coherence and unlock performance that lasts.
“We don’t just optimise people; we stabilise performance systems.”
Professional Triathlete
Inducted into the South Australian
Triathlon Hall of Fame 2018
Competed in 1990 Commonwealth Games in Triathlon
Competed in 3 World Championships representing Australia 1991-1994
Won 4 World Championship Medals (3 Gold, 1 Silver)
Australian Junior Triathlete of the Year 1991
South Australian Triathlete of the Year 1991
Recipient of Sports Australia Award State Bank Sports Award for Triathlon
Australia Day Medal for Swimming
Alexandra Laws
High Performance Coach
for Athletes and Executives,
Speaker and Educator
SPEAKING
Alex speaks globally on the future of human performance — bridging the worlds of elite sport, neuroscience, and business.
Her talks move audiences from awareness to action, offering pragmatic tools to lead, recover, and sustain excellence.
Core Topics:
• Energy Is the New Currency: Managing Performance, Not Time
• The Human Upgrade: Designing Workplaces for Peak, Purpose & Play
• The Geometry of Performance: Finding Flow in Complexity
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Media And Podcast
Media Publications
Core Training with Rob Dyrdek
Muscle And Fitness Jan 1, 2011
Power Paddling, Dry Land Conditioning
Surfer Magazine USA, Australia, Japan, France Jan 1, 1999
Danny Way Interview for Great Wall of China Jump
Muscle And Fitness Jan 1, 2011
Danny Way Interview for Great Wall of China Jump
Muscle And Fitness Jan 1, 2011
Dig Deep, Pain Free Guide to Padling
Surfer Magazine USA, Australia, Japan, France Jan 1, 1999
Swim Technique
Triathlete Magazine USA May 1, 1993
7 Things Leaders Can Learn from Elite Athletes, Sept 16, 2019
Core Training with Rob Dyrdek
Muscle And Fitness Jan 1, 2011
Danny Way Interview for Great Wall of China Jump
Rolling Stone Mar, 2008
Dig Deep, Pain Free Guide to Padling
Surfer Magazine USA, Australia, Japan, France Jan , 1999
Training Paul Rodriguez
ESPN Magazine March, 2012
Power Paddling, Dry Land Conditioning
Surfer Magazine USA, Australia, Japan, France Sept, 1999
Cross Training Article
Tennis Training Website April 1997
Swim Technique
Triathlete Magazine USA May 1, 1993
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